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Daily Crunch: Google swears off ad-tracking

Google says it’s focusing on privacy-friendly approaches to ad targeting, Okta acquires Auth0 and a flying taxi startup raises $241 million. This is your Daily Crunch for March 3, 2021.

The big story: Google swears off ad-tracking

While Google had already announced it would be phasing out support for third-party cookies in Chrome, it went further today by declaring that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

In fact, Google’s David Temkin argued in a blog post that attempts to build alternative approaches to ad-tracking will not “meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment.” Instead, he pointed to Google technologies like its interest-based Federated Learning of Cohorts.

The tech giants

Okta acquires cloud identity startup Auth0 for $6.5B — With Auth0, Okta gets a cloud identity company that helps developers embed identity management into applications.

Netflix launches ‘Fast Laughs,’ a TikTok-like feed of funny videos — This feature (now rolling out on iOS) allows users to watch, react to or share the short clips as well as add the show or movie to a Netflix watchlist.

Facebook’s Oversight Board already ‘a bit frustrated,’ and it hasn’t made a call on Trump ban yet — Board member and former Guardian editor Alan Rusbridger implied that the binary choices the board has at its disposal aren’t as nuanced as he’d like.

Startups, funding and venture capital

‘Flying taxi’ startup Volocopter picks up another $241M, says service is now two years out — Alongside its vertical takeoff and landing aircraft, Volocopter has also been building a business case in which its vessels will be used in a taxi-style fleet in urban areas.

Identiq, a privacy-friendly fraud prevention startup, secures $47M at Series A — Identiq takes a different, more privacy-friendly approach to fraud prevention, without having to share a customer’s data with a third party.

After 200% ARR growth in 2020, CourseKey raises $9M to digitize trade schools — CourseKey’s B2B platform is designed to work with organizations that teach some of our most essential workers.

Advice and analysis from Extra Crunch

Eleven words and phrases to cut from your VC pitch deck — Weeks or even months of working on your pitch deck could come down to the 170 seconds (on average) that investors spend looking at it.

Create a handbook and integrate AI to onboard remote employees — Professionals have adapted to remote working, but the systems they use are still playing catch-up.

First impressions of AppLovin’s IPO filing — AppLovin’s filing tells the story of a rapidly growing company that has managed to scale adjusted profit as it has grown.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Everything else

Cables could help soft robots transform into harder structures — The sub-category of soft robotics has transformed the way many think about the field.

Dear Sophie: Can you demystify the H-1B process and E-3 premium processing? — The latest edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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