As the nation embarks on the Government’s new roadmap out of lockdown restrictions, leading disinfectant brand Dettol teams up with CleanedUp (a brand of theUp.co) who supply simple and easy to install sanitising solutions, to offer cleaning and hygiene solutions to small businesses across the UK.
The new partnership will offer businesses access to hygiene products, free hand sanitiser or wipe dispensers and enhanced cleaning training materials.
As the Coronavirus (SARS-CoV-2 virus) pandemic continues to affect UK businesses, a Remesh study found that 60% of consumers admit being extremely concerned about hygiene when out of home1. It also affects shopping behaviour with 65% of consumers admitting spending less time in shops because they don’t want to be there1.
Dettol and CleanedUp’s ambition to help UK businesses implement relevant hygiene solutions when they reopen is being realised by providing access to free Dettol signage that will help reassure consumers that hygiene precautions are being taken by businesses to help stay hygienically clean.
When businesses sign up to one of the hygiene plans in the program, they will have access to free Dettol hand sanitiser or wipes dispensers and be able to buy Dettol hygiene kits containing a wide range of disinfection product solutions. With Dettol’s science-based research and over 80 years of expertise, the products available on the CleanedUp online store are proven to kill 99.9% of bacteria and Coronavirus (SARS-CoV-2 virus) 2.
Jonathan Weiss, Commercial Director at Reckitt Benckiser Business Solutions Europe & ANZ, says; “Businesses around the country will be planning on the best ways to reopen with a focus on ensuring a hygienically clean environment and encouraging good hand hygiene in the facilities. As a brand whose mission is to help break the chain of infection, Dettol wants to offer UK businesses access to hygiene solutions during this difficult time. The partnership marks up to £1million investment from Dettol over the next two years providing small and medium sized businesses access to free hand sanitiser and wipes dispensers and disinfectant products.”
As part of the program, businesses across the UK will also receive enhanced cleaning guidelines and Dettol branded signage such as floor and door stickers to help give their customers confidence on the measures they are taking to stay hygienically clean, while helping reduce the spread of bacteria and Coronavirus (SARS-CoV-2 virus) 2.
Hugo Tilmouth, CEO at CleanedUp (theUp.co), says; “We are delighted to join forces with Dettol, such a well-known household name in the UK to create simple and easy to use sanitisation solutions – just what businesses need to help respond to consumer expectations. We have worked closely with Dettol to understand UK business needs and offer businesses Dettol product packs and dispensers for both hand sanitiser and antibacterial wipes. Our knowledge of hygiene solutions together with the chosen Dettol’s products that have been tested and proven effective to kill 99.9% of bacteria and Coronavirus (SARS CoV-2 virus) 2 are the perfect partnership to help with hygiene measures as business look forward to get back up and running in 2021.”
The partnership with CleanedUp follows several initiatives announced by Dettol in the last 12 months, from the 161,000 care packages Dettol donated to NHS frontline workers in 2020 to partnerships with Asda to provide sanitisation stations to shoppers in 694 stores, and with TfL to provide hand sanitation units across the tube and rail network.
Dettol & CleanedUp have a joint commitment to equip businesses with the solutions needed to help reassure staff and consumers as we continue to navigate a world with Covid-19. To help protect your business with Dettol & CleanedUp, please visit https://cleanedup.theup.co/pages/dettol
1Remesh Worker’s Survey, 2020
2 Use disinfectant safely. Always read the label and product information before use.
Based on RB’s knowledge and published scientific evidence, RB is highly confident that its actives/formulated products will continue to be effective against mutated strains of the SARS- CoV-2 virus.