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Plant-derived protein powders to influence evolving human nutrition trends

Protein powder market has undergone significant transformation over the past decade. Consumers are nowadays stressing more on maintaining their physical health and fitness by taking inspiration from celebrities and fitness models on social media. Prevalence of health conditions like obesity has motivated people to adopt hobbies like sports activities and has encouraged to purchase of gym memberships. According to the IHRSA, the health club sector value in the U.S. had reached $32.3 billion during 2018, which was around 2.8% growth over 2017.

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